First of all: dealing with clients is more like dancing than running a race. Every so often someone walks on your toes; sometimes it’s a stroll, sometimes a tango. You have to pay attention—that is, not only nod while considering your next coffee. People know whether you are tuned out. Here you are your friend: questions. Ask someone to guide you through what you have in mind or “What would success look like to you?” When you really want to know their side, Nathan Garries Edmonton. Develop a habit of compiling what they have said: “So, you want the newsletter to feel crisp but still friendly.” Did I get that correct? If you are off, you will know before problems start.
Everything is communication. Not simply vanish behind your screen for two weeks and then reappear with a masterwork. People become agitated in a vacuum. Drop a quick note: “Draft’s coming along, and I found some interesting ideas for layout.” One-liners can also help to relax tensions and foster trust. If there is a hiccup—and there always is—own it early: “Hey, I ran into a graphic snag but I’m fixing it. Two days from now I will update you. Simple honesty is gold.
Expectations sometimes reside in hazy areas. People refer to “modern” or “fresh,” or “inviting.” Although these phrases seem good, to fifty different people they can signify fifty different things. Ask for three websites you adore or “Are there colors you hate?” Changing ambiguous words for actual images or well defined limits closes the gaps quickly. Better still the more concrete is used.
Comments are not a personal jab. Still, sometimes it stings. Deep breathing—remember, it’s not about you. It’s about discovering that ideal balance whereby the client feels heard. Be not defensive. Tell me, “I value that insight.” Let’s change it and see whether it comes out right. If you find yourself caught in a feedback loop, seek specifics. “What about this version not working for you?” Though it can be difficult to express what they do want, people often know what they do not want. Go for the “why” behind their responses.
Every artist needs deadlines and restrictions. Clearly state what is covered so that none of later surprises anyone (“Scope creep” is not only a horror story—it is actual). Say, “This package comprises three edits. additional modifications are additional so we both remain on target. No guilt in defending your sanity and time. Well defined agreements help initiatives stay out of the weeds.
First comes collaboration. Tell a client, gently but honestly, if their notion is really off-base or would compromise their project. “This is the reason I find that approach troubling. What if we tried it this other way? Provide choices, not only solutions for issues. Keep in mind, too, your experience counts. Often clients are unaware of what is feasible until you show them.
Although recording everything appears dull, you will thank yourself later. After calls, shoot across a summary email. List your “I’ll send a first draft Monday action items.” By Wednesday you will offer comments. Sound correct? It stops repeated misunderstandings and saves hassles.
Your weapon of choice is adaptation. You occasionally will find a curveball. Perhaps the corporation assigns a new manager midway through; perhaps timetables alter on a dime. Calm yourself not to rush. Flexibility reveals to clients that you are a pro and enables you pivot. Stay cool, then search for fresh prospects buried in the turmoil or silver linings.
At last—celebrate both large and little successes. Did your deadline pass? Feedback arrived and it is fantastic. Share the fun. “This turned out great, and your direction really made all the difference.” People remember times when they felt supported and included. They will resurface and invite friends.
If not human, working with clients is nothing. People want to be guided, understood, respected—not railroaded. Channel compassion, clarity, integrity, and a little inventiveness. The most satisfying endeavors turn out to be the toughest ones. Sometimes you will even be laughing with a client, amazed at how you turned a half-baked concept into magic. And is it not the dream?